The initial meeting is where the designer and client meet. Here is where we find out what type of work the client is interested in, whether it is for the web or print materials. There is an establishment of the anticipated parameters and specifications of the project.

A written proposal is provided based on the specifications of the initial meeting. This is considered a rough estimate and may alter based on the needs of the project during the research phase.
A signed proposal, by the client, along with a deposit, starts the project.

This is the time to meet with the client and find out about your company or organization and what your goals are.

We must first understand who you are, what you are, and what you do. We will want to see where you’ve been before, including samples of your company brochures, product sheets, ads, current website (if any) and anything else that helps us get a better understanding of where you need to go. What are your products or services? Who is your competition and is it relevant?

Ideas and concepts are developed and shown to the client.

If it is for website development - at least three designs are shown for the client to decide on the “look and feel” of the site. If the client has internet access, the concepts will be online (privately) to view.

If it is a project for print - ink jet samples will be shown to the client for evaluation. At this point the client can choose one direction for the designer to concentrate on, or decide that the presented materials are not quite hitting the mark. In the latter case, the designer goes back to the drawing board to formulate more ideas, or look at a new way of presenting an existing idea. Once the client is satisfied with an idea and presentation direction, the designer begins to lay out all materials into the appropriate format, communicating with the client about changes and deadlines.

Website Development - Site structure begins. In this phase your site begins to take form - in colors, shapes, and other visual and textual elements. The strategies and design discussed previously are transferred from plan to page - giving birth to a distinct and recognizable “site”. When enough body of the site has been developed, it will be uploaded to the internet for your viewing, so that you can see the progress. This will be either at your site (hidden from the public) or at the PageWorks site (if you are not yet hosted). Throughout this stage we seek your feedback.

Print Development - develop the selected concept and create comprehensive layouts. During this time the designer and client will work together to “fine tune” the project and hopefully agree on any, and all, refinements needed. This time is very important, because unlike the web, once the project is finalized and gone to print, there cannot be any changes.


This is the time for any suggestions that may change the structure of the site or that would impact the budget. Add any additional information for the site (such as text or graphics) not thought of before. Check for major flaws, missing pieces.

Beta test at the site - check for flaws - final approval. This is the time for everyone (client and designer alike) to go through and use the site and report any flaws, spelling errors, bad links, etc., that are found.


Web - After your approval, the site is uploaded to it’s permanent location, tested again. When all is checked out and functioning properly, we will register it with the top search engines on the net and it will be a complete extension of your business.

Print - Project is forwarded to commercial printer, and delivered to client.